Rona Berinobis is the Vice President of Inclusion and Organizational Development for Wellmark Blue Cross Blue Shield and has been with the company for 20 years.
Rona Berinobis holds a Master of Arts degree in Leadership from Bellevue University and a Bachelor of Science degree in psychology from Upper Iowa University. She’s secured designations as a Certified Health Consultant and Professional of the Academy of Health Management.
Berinobis has been with Wellmark since 1993. Before moving into her current role, Berinobis was the director of national accounts. Since 2008, in collaboration with Chairman and CEO John Forsyth, she has led Wellmark’s diversity and inclusion initiatives. In this role, Berinobis has developed and executed comprehensive strategies for leveraging diversity and inclusion for the workforce, workplace and marketplace to maximize organizational effectiveness. In 2013, she assumed accountability for talent acquisition efforts with focus on attracting and securing quality talent for the company. In 2015, Berinobis’ role was expanded to lead the organization’s talent development and learning programs.
Berinobis is the vice-chair of Wellmark’s Inclusion Council second in command to Wellmark’s Chairman and CEO John Forsyth. She has been appointed to the Blue Cross Blue Shield Association Diversity Alliance Council, is past chair of the Greater Des Moines Partnership’s Diversity Council and is the Chair for the Iowa Asian Alliance Board of Directors. Rona is also a member of the Talent Management and Diversity Executive Human Capital Executive Research Board.
Since assuming her current role, Wellmark has earned the CISHRM Diversity Award, Diversity Journal’s CEO Leadership in Action Award, Diversity Journal Diversity Leader Award, DiversityBusiness.com Diversity Champion Award, NAACP Merit Employer Award, Greater Des Moines Partnership Diversity Award, Better Business Bureau Integrity Award, Professional Women’s Magazine Diversity Best of the Best, Hispanic Network Magazine Diversity Best of the Best, Black Journal Diversity Best of the Best, and South Dakota SHRM Workplace Excellence Award.